Sunday, January 4, 2015

The Top SEO Trend of 2015: Diverse Content

Our top SEO trend for 2015 is Diverse Content. Yes, the oldest adage of the SEO world is still the most relevant: content is king. In its Webmaster Tools, for example, Google offers the following advice:

"Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site."

Please read: "For SEO, Content is King."

Yet this year, more than ever before, brands will have the opportunity to express their unique vision in unique ways. Our advice: play to your strengths.

At the Organic SEO Blog, our strength is the written word, and we have always believed that great writing is the cornerstone of a successful organic SEO campaign. However, we also see that content need not be limited to the written word.

The success of Pinterest, for example, proves the point: a quality image can serve the same purpose as quality writing, and often in a better way. We will explore Pinterest in the following weeks in a unique post. For now, let's take a look at an article over on Search Engine Journal by Jean Dion: "3 Reasons to Use Pinterest in 2015." As Dion so adroitly notes, Pinterest is "a better tool to reach the female audience" and a weekend-accessible site, and all you need, really, is a "nice photo":

"You could chat up almost anything on Pinterest. As long as you have an image, your post is more than halfway complete."

Of course, Dion goes on to make the point that your image must be accompanied by a good keyword, preferably related to, say, food, drinks, or crafts. But once you're located on the Pinterest map, so to speak, your image does the talking.

Dion's advice struck us as particularly prescient, in light of the recent news that, next to Facebook, Pinterest drives the most traffic. In fact, "Pinterest refers 5X more traffic than Twitter."

Pinterest's popularity points to a simple fact: images are beginning to dominate the Internet. As Doreen Bloch (also over at Search Engine Journal) notes:

"In 2015, content will become more visual and interactive. Infographics, for example, are both informative and beautifully designed. Images that captivate the audience and share relevant information will continue to gain traction in content marketing next year."

We do not believe the emphasis on visual content will diminish the value of good writing. Rather, the two will be seen as necessary components of a robust marketing campaign.

What's your strength? Are you currently using the best content to express your brand's unique vision?

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