Friday, June 20, 2014

Organic SEO is a Specialized Talent

The Organic SEO Blog is on the road this week--in Boston for a national conference for immigration lawyers. Last night, as we walked around the Back Bay area, we spoke to a young website developer who works for Lockheed Martin. The developer, Eugene, told us, "I've always been interested in website development."

Before attaining his current position at Lockheed Martin, Eugene built websites for his friends and family--much like our very own Alex Stepman, whose passion for computers eventually led him to organic SEO.

"It was a lot of work," he said. "But I loved it."

"Did you perform SEO?" I asked him.

"Yes," he said. "I used to play around with SEO, but after awhile it began to feel like a cat and mouse game: I was always chasing Google's new algorithm."

I gave Eugene a knowing smile. Ahh, the algorithm.

Of course, if you read our blog, you know: the true work of an SEO specialist is staying current with the mind-boggling array of algorithm updates. And this is why so many talented, tech-savvy people like Eugene eventually stop performing SEO: it is a very specialized practice, quite distinct from all other computer-related tasks.

The success of organic SEO depends on complex search engine algorithms—and the world’s largest search engines, like Google, Yahoo, and Bing, change their algorithms about 500-700 times a year. The work of understanding and utilizing these ever-evolving algorithms is time-consuming and tedious. A high-quality SEO company understands how to do this work without wasting time.

You wouldn't hire a personal injury lawyer to secure your green card. So why hire a web developer to perform your SEO? Or worse, why waste your own precious time trying to learn the algorithm?

As Eugene's story reveals, the complicated work of organic SEO is best left to a professional SEO specialist.

His story also reveals another crucial fact: the algorithm is key.  If you're seeking a talented SEO professional, your first question might be: "What do you know about the algorithm?"

A talented professional should be able to speak fluently about the latest algorithm changes in a way that makes sense to you. If he/she cannot do this--well, then, you might be best finding another specialist. And take our word for it: like lawyers, this country is overrun with SEO specialists.

A high-quality professional SEO company will help your business attract customers and boost profits. And this should be the goal of every thoughtful SEO campaign: increased traffic and/or increased profits.

So how do you choose an SEO specialist?

A good SEO specialist should offer a one-stop shop for development, design, and SEO. And since these talents are all quite specialized, a good SEO specialist will have a dedicated staff, including a web developer like Eugene, a website design specialist, and one or more professional copywriters.

The best SEO specialist will also employ marketing specialists—experts who will help you develop inventive ideas for online promotion.

Of course, as regular readers of this blog know, we're partial to the work of our blog's sponsor, Stepmans PC, a professional website marketing agency that focuses on natural website optimization and organic marketing. If you wish to talk to a trained professional, do not hesitate to call Alex and his staff today: (215) 900-9398.

But if you want to expand your search to other specialists, remember to ask about the algorithm! Like an immigration lawyer, a true SEO professional should help you navigate the most complicated requirements.