Saturday, May 24, 2014

Think Global: SEO & Worldwide Advertising

Organic SEO is an intuitive and inexpensive form of advertising that can increase sales while reducing operating costs. The prime advantage of the practice is its efficiency: SEO gives you more control over precisely how people discover your product or service. The key, of course, is connecting your product or service with the right customer.

Many website owners wish to connect to customers in a specific area. A local hair salon, for example, is best optimized for local towns. With an optimized website, a local restaurant can trump the local competition. In the past, hair salons and restaurants relied on newspaper or magazine ads to attract attention. Today, however, the Internet is the best venue for advertising a local business.

However, the true advantage of promoting your product of service online is the global nature of the Internet. If you have the capability to sell globally, the simple addition of a well-optimized website can dramatically increase your customer base.

And even if you operate locally, it's a good idea to think globally. With website optimization, you can advertise a new product or service around the world instantly.

In the past, the barriers to global marketing seemed insurmountable; and even in the Internet age, questions of shipping and logistics have stymied many businesses. And yet, today more then ever, these barriers seem to be crumbling.

With the recent purchase of Quest Visual, which makes the nifty translation app, Word Lens, Google has seemingly set its sights on tackling perhaps the biggest barrier to global marketing: language.

The Word Lens app, available now on Android and iOS phones as well as Google Glass, translates printed words with a device's camera. Users simply point the device at some foreign text, say on a map or menu, and the app translates the text instantly.

The writer, Gary Shteyngart, explored Google Glass for the New Yorker

World Lens is fast and accurate. We hope that Google can quickly integrate the technology into its existing Google Translate--already available to any Google user.

So what does this mean for your website? Google Translate is not the best translation app, yet the purchase of Word Lens seems to portend great things for those who wish to participate in the global marketplace. In the near-future, you will hopefully be able to reach a great majority of the global marketplace with a simple, streamlined, and well-optimized web site that can be easily translated, word for word, into any language by Google itself.

In the meantime, however, if you wish to get a jump on the competition, you would do well to offer several languages on your website. The Organic SEO Blog's sponsor, Stepmans PC, routinely creates websites in multiple languages, including English, Russian, and Ukrainian, to name a few.

Any good website development firm should be able to translate your site into multiple languages. The best firms, like Stepmans PC, employ professional copywriters to create unique language-specific text. Yet, any website development firm should offer the option of a translated website. After all, Google itself offers this ability with Google Translate. Even a simply-translated site can prove beneficial.

Do you sell a global product? If so, how to promote the product to different countries and languages?