Tuesday, October 8, 2013

The SEO Specialist: Your New Best Friend

When first learning about SEO, many enthusiastic website owners assume that they can do the work of optimization without the help of a trained specialist. This is an admirable pursuit, and to the extent that this is possible, we support website owners in their quest to optimize their websites. In fact, we write The Organic SEO blog not merely for our peers in the SEO community, but for website owners who wish to learn more about natural website optimization.

If you are a website owner, and especially a new website owner, we strongly urge you to browse our blog. Learn as much about organic SEO as possible! If you feel overwhelmed, start here: "Building a Website: Read This First!"

At The Organic SEO Blog, we also value specialization. For example, this blog is supported by Alex Stepman of Stepmans PC. Alex is a gifted SEO specialist with vast experience. However, although Alex certainly provides inspiration and ideas for The Organic SEO Blog, he understands that writing is not exactly his strength. For this reason, Alex hires a small team of professional copywriters for this blog as well as all of his content-driven SEO work. Of course, to Alex, it just makes sense to focus his strengths and to outsource his weaknesses to others.

Now, if you own your own website, and you feel you have the time and patience to optimize your website's structure and content--well, more power to you! We share a democratic view of optimization: SEO is a talent that anyone can understand and apply.

What many website owners do not understand, though, is that the work of an SEO specialist is a full-time occupation. A majority of this work is about keeping up-to-date with the changes in search engine algorithms--especially Google's algorithm. To maintain a website's first-page ranking (and any website that employs an SEO specialist should maintain a first-page ranking), an SEO specialist will use his specialized knowledge of search engines, algorithms, website structure, and content to make necessary changes to a website. Changes might be a daily requirement. If you're a website owner, you likely have other problems to worry about, like the quality of your product or offering, or the productivity of your employees.

Last week, we wrote about some big SEO news: Google's New Algorithm. As we noted:

"Google's algorithm evolves over time. Over the years, we've seen a few entirely new algorithms and many 'updates.' However, even as Google's experience improves, the algorithm changes might not be apparent to most browsers. For the trained SEO specialist, though, even the slightest change should be apparent."

For a view of just how often Google updates its algorithm, check out the fascinating Google Algorithm Change History. As the site notes, "Each year Google changes its algorithm around 500-600 times." Should an SEO specialist know and understand each one of these changes? You better believe it! If you're a website owner, and you're considering performing your website's SEO work (or of you're considering giving your "tech guy" the SEO work), we urge you to take a moment to browse the Google Algorithm Change History. Do you understand what you're reading? If not, you're not alone! Believe me, as a copywriter I have no idea what I'm reading on this site. Here, for example, is the entry for July 19, 2013, in full:

Knowledge Graph Expansion — July 19, 2013

Seemingly overnight, queries with Knowledge Graph (KG) entries expanded by more than half (+50.4%) across the MozCast data set, with more than a quarter of all searches showing some kind of KG entry.

Say what?

We write The Organic SEO blog with the goal of simplifying SEO. However, we also believe that any website owner who wishes to achieve even moderate success should consult with a qualified SEO specialist.  If you wish to learn more about organic SEO from a trained SEO specialist, we urge you to contact our sponsor, Stepmans PC.