Sunday, July 28, 2013

How SEO Can Help Your Clarify Your Business Offering

At the Organic SEO Blog, we believe that natural website optimization is the essential marketing strategy for any new or established website. We've spent a great deal of time here explaining the benefits of a thoughtful organic website optimization campaign. Natural website optimization can increase your website's exposure. Natural website optimization can also attract new customers to your product or service. With a thoughtful SEO campaign, your new website can appear on the first page of search engine results worldwide. Quite simply: if you're a website owner, the benefits of SEO are immeasurable.

For more about the benefits of SEO, please read our article SEO: The Best

Today, however, we will talk about one benefit of SEO that is often overlooked. By participating in a thoughtful natural website optimization campaign, a website owner must clarify his/her business offering to his/herself.

The reason this benefit is important is simple: most website owners do not specialize in marketing, and do not understand how to appropriately sell their own product! Believe it or not, marketing is a talent that is not available to everyone, especially those who specialize in highly specific businesses.

For example: If you are a tailor, you likely have a lot of experience cutting, sewing, and re-sizing clothes for appreciative clients. The more experience you have as a tailor, however, means that you have less experience in other pursuits. Perhaps you apprenticed as a youth. Perhaps you spent a few years in Milan working for a famous fashion boutique. Whatever the case, if you are the best, then you've likely spent many hours tailoring!

Just like tailoring, marketing must be learned. And if you've spent your entire life learning to be an expert tailor, then you might not have had the time to learn about marketing. If you're building a website, however, then you must begin to learn about marketing. An experience SEO professional can help you understand the process of SEO, but you must first help your SEO professional understand exactly what you do.

You can clarify your offering, first, by thinking about keywords. Imagine you are an Internet user searching for your product or service. What keywords would you use to search for your product or service? Think precisely about the exact keywords that best describe your product or service. If you are an expert tailor in Philadelphia, perhaps you might simply choose the following keywords: "expert tailor Philadelphia." But that cannot be your only option. You must think of many possibilities!

The question is simple: how do you want people to find you? By answering this question, you can help your SEO professional perform a truly effective natural website optimization campaign. Additionally, this is a simple yet profound marketing exercise, one that some people might pay a hefty price to attain. 

Sunday, July 21, 2013

Google's Algorithm: Why Only Organic Website Optimization Works

In two prior posts, we discussed the difference between website ranking and website optimization and how, specifically, Google ranks well-optimized websites. A high website ranking is invaluable, and Google is constantly working to refine its algorithm so only the most relevant websites with high-quality, engaging, and well-written content appear on the first page results.

For more information about Google, read this quick "Google Lesson."

Unfortunately, the stakes are so high that many website owners have relied upon nefarious "Black Hat SEO" techniques to achieve a high ranking. With its latest algorithm update, Google Penguin, Google attempted to limit the rankings of Black Hat websites that violate Google's Webmaster Guidelines. When Google Penguin was introduced on April, 24, 2012, Google proved, more then ever before, that its main objective was to offer its users only high-quality content.

Now, with each algorithm update, Google will continue to limit Black Hat SEO techniques and reward the opposite: White Hat SEO.

To understand the importance of Google Penguin, it's helpful to understand the difference between the "Black Hat SEO" and this legitimate, natural form of website optimization: "White Hat SEO."

Black Hat SEO is essentially a set of techniques that certain webmasters employ to trick search engines. Without actually creating relevant and engaging content, Black Hat SEO allows a website to appear on the first page rankings. Thankfully, this practice is increasingly irrelevant, but Black Hat SEO has proved effective in the past. Techniques such as keyword stuffing, link schemes, and the creation of duplicate content continue to haunt the Internet, compromising businesses and personal users alike. If you've searched for a legitimate product or service and landed on a spammer's site--well, then, you've probably been victimized by Black Hat SEO, too.

To a search engine like Google, the only acceptable form of SEO is organic or natural website optimization--or White Hat SEO. An experienced organic SEO specialist studies Google's algorithms to learn exactly what the search engine prefers, and optimizes websites to meet Google's exact requirements.

The key to organic website optimization is quality: a well-designed website and engaging, relevant content. This is why White Hat SEO professionals rejoiced with the release of Google Penguin. The new algorithm ensured, more then ever before, that Black Hat SEO would not sway rankings. With each successive Google algorithm update, we will hopefully continue to see that the only effective way to achieve a high ranking is natural website optimization.

At Stepmans PC, we are very proud of our intimate knowledge of Google's evolving algorithms. In one way, the job is quite simple: prioritizing quality above all else. But the algorithm can present some complicated challenges. Fortunately, we've met these challenges. By continually studying the algorithm, we have managed to maintain a consistent high ranking for our client's websites. Regardless of the algorithm, our websites continue to perform.

If you're considering hiring an SEO professional to optimize your website, please read our handy SEO Company Checklist. And make sure your SEO professional has a first-hand knowledge of Google Penguin and Google's ever-evolving algorithm.

Sunday, July 14, 2013

Natural Website Optimization: A Brief Video Tutorial

We're very busy at The Organic SEO Blog this week! In lieu of our weekly post, please take a look at this brief tutorial on natural website optimization from Stepmans PC.