Sunday, June 9, 2013

Learn SEO: Know Your Enemy

The goal of website optimization is to make a website visible on the first page of Google, Yahoo, and Bing--and really, all available search engines around the world. Search engine optimization (SEO) specialists and website marketing companies devote a significant amount of time to optimizing websites, but even if SEO is performed correctly most websites will not see quick results. Smart website owners understand this simple truth: website optimization requires time, effort, and patience.

Still, many website owners encourage SEO companies to expedite the process; some even try to help SEO specialists by providing valuable company information, or by learning search engine optimization techniques. The SEO specialists at Stepmans PC believe that knowledge should be shared. The more people who understand SEO the better. Understanding the basics of SEO, and how to approach the practice, can be a very valuable asset for any website owner. Indeed, you might even help expedite your SEO specialist's website optimization campaign. With a website owner's help, a website can achieve online success and visibility more quickly.

An easy way to learn SEO is to "know your enemy."

Of course, we're not talking real enemies. When it comes to business, your "enemies" might simply be your competitors in your specific industry. In terms of SEO, the sheer quantity of competition is what makes your battle both dangerous and difficult. If you own a brick-and-mortar store, your competitors are likely located nearby. When you enter the online marketplace in your industry, you compete with all other similar websites--thousands, or even millions, around the world!

The numbers might seem daunting, but you can learn from these websites. By learning your enemy's website optimization techniques you can optimize your own website, and even outperform your enemies, taking their placement on the first page of the major search engines.

If you are an SEO company or SEO specialist you probably know most aspects of website optimization,and how to optimize a website for each specific search engine. SEO specialists also know how to analyze top-performing websites for website optimization clues. If you are a website owner, and have no website optimization knowledge, you can learn by paying close attention to the valuable information contained on your enemy's website: his website design, website layout, and even promotional sales. Learning what works for your enemy's website will help you convert your website's visitors into actual customers.

Even though it's called "search engine" optimization, and most SEO specialists optimize websites with search engines in mind, the true purpose of SEO is to make a website appealing to potential customers. Search engines also compete for customers, and the best way for a search engine to attract business is to deliver perfectly relevant search results. By delivering the most relevant and appealing websites, search engines cultivate repeat customers. This is why Google, Yahoo, and Bing are so popular--each delivers only high-quality websites on the first page search results. (For more information on how search engine's work, check out A Quick Google Lesson).

Today's SEO lesson is simple: If you want your website to appear on the first page search results, study each website that currently exists on the first page. By learning what makes your enemy's websites successful, you can duplicate that success, and perhaps even surpass it. Know your enemy!