Wednesday, September 16, 2015

Three Simple Tips for Optimizing Consumer Emails

How do you connect with your customers? Social media? Content marketing? E-newsletters? To be successful on today's Internet, you must connect with customers across multiple platforms--ideally with unique content for each.

We've written articles about building effective social media campaigns on Facebook, Twitter, and Pinterest.

Read: Five Simple Steps for the Social Media Newbie

We've also written about the value of great content, which, of course, is the centerpiece of any content marketing campaign.

Read: Two Simple Questions to Inspire New Content

And: Content Marketing is Useless Without SEO

Although new, both social media and content marketing attempt to accomplish the timeless goal of any marketing campaign: to attract and engage a targeted audience.

But what if you already have an audience? Call it what you will, audience, target list, or followers, a succinctly defined (and refined) audience is marketing gold.

A targeted email list can be marketing gold--if you leverage it in the right way

The trick to leveraging your audience, however, is much the same as attracting new customers: content is key.

Unfortunately, the creation of quality content is a shortcoming for many established businesses. Many businesses, in fact, own impressive contact lists to absolutely no avail.

For example, our blog's sponsor, Alex Stepman, of Stepman's PC, frequently bemoans the quality of client emails and e-newsletters. Many businesses send mass emails and newsletters without a great deal of intention. Yet, for some reason, these businesses expect sub-par content to work like magic, to inspire some sort of conversion, like a click through.

A recent Email Statistics Report by The Radicati Group, estimated the average number of consumer emails sent and received each day to be about 88. Even with an impressive targeted list, you must remember this simple stat: your email is one of 88!

So how do you stand out from the crowd? How do you inspire a click through? Great content is a must. If you're writing emails or e-newsletters to your target list, however, you can dramatically improve your conversions by also paying attention to the following tips:

1. Write a Captivating Title

This is obvious. You want your recipients to open your emails. Considering the deluge each person receives each day (88 emails!), you need to attract attention from the get-go. Without a captivating title, that speaks specifically to your target audience's needs or desires, your email will likely never even see the light of day.

Read: 18 of the Best Email Subject Lines You've Ever Read

2. Design an Easy-To-Read Layout 

So many businesses spend hours creating content only to waste the content on a poorly-designed layout. The way your email looks is important. Chunky blocks of text, for example, might repel readers. Some experts even advise abandoning paragraphs altogether for lists or bullet points.

Remember, even when your email is opened, your readers are likely pressed for time. Pay attention to font, font size, and paragraph length. Attract readership with a clean, simple presentation.

3. Optimize for Mobile

As with websites, no one wants to read an email that is not optimized for a mobile device. Make sure your template translates well to email, lest your consumers suffer the indignity of pinching and zooming.

Content Marketing with Stepman's PC 

If you're looking for an SEO company that understands how to effectively promote websites with 10x content, we suggest contacting our sponsor, Stepman's PC: 215-900-9398 Stepmans PC combines traditional marketing methods and organic SEO--with an emphasis on natural website optimization--to design thoughtful, inspiring, and effective content marketing campaigns.

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