The good people at HubSpot have teamed up with Moz to create a "Visual History of Google Algorithm Changes" graphic. The value of this graphic is not merely the unique presentation of information. The image itself presents a persuasive case for the necessity of organic SEO--a case Google supports.
One of the great myths of SEO is that SEO specialists and Google are somehow at odds. This is patently false. It's helpful to remember that Google endorses ethical SEO:
"Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site."
The key for Google, and for you, is simple: SEO must be practiced with integrity.
This is the core message of The Organic SEO Blog's founder, Alex Stepman. From day one, he has emphasized the importance of drawing a distinction between organic SEO and irresponsible SEO.
For a sampling of our view on SEO practiced with integrity, please read "What Makes SEO Organic" or "Google's Algorithm: Why Only Organic Website Optimization Works." In the latter blog, we wrote:
"To a search engine like Google, the only acceptable form of SEO is organic or natural website optimization--or White Hat SEO. An experienced organic SEO specialist studies Google's algorithms to learn exactly what the search engine prefers, and optimizes websites to meet Google's exact requirements."
In this way, you can view organic SEO as Google's true partner. Both work to deliver the most relevant and high-quality results to browsers. Algorithm updates are not meant to stymie SEO, per say. The algorithm changes attempt to dissuade Black Hat SEO and encourage organic SEO. This is why, with each new algorithm update, organic SEO professionals rejoice.
The latest algorithm, for example, ensures, more then ever before, that Black Hat SEO will not be a viable option for any website. With each successive Google algorithm update, we continue to see that the only effective way to achieve a high ranking is organic SEO.
And this is what we see when we look at the graphic below. The sheer dynamism of Google is beautiful to behold--and over the years this dynamism has been matched by the best SEO specialists.
If you want to talk to a true SEO specialist who practices the craft with integrity, we urge you to call Alex Stepman, of Stepmans PC: 215-900-9398. Google has as a set of questions for those seeking a high-quality SEO specialist. These questions include:
Can you show me examples of your previous work and share some success stories?
Do you offer any online marketing services or advice to complement your organic search business?
How long have you been in business?
We urge you to call Alex and ask him these questions--ask him all of Google's questions. In this way, you will discover a true partner for Google's algorithm.
Without further ado, here's the HubSpot graphic: